Small Business Marketing System - 1

 Figuring out how to sell something, something you know how to deliver or something in demand, isn’t that hard or expensive anymore – if, your goal is to simply earn a living and survive.

If, however, your goals are more ambitious, say to grow an asset that you might sell, become wealthy or dominate an entire industry, then you better be prepared to do things a little differently than most others.

Below are 5 questions that, when answered intentionally and addressed constantly, will keep you rooted in the customer's mind - the place where real business growth happens.

1.    In what way(s) can you make your Unique Value Proposition as simple as possible to communicate & understand ?

Of course, this assumes that you have a UVP, a differentiator, one that allows you stand out over and above anyone who dares call themselves your competition.

 

But, possessing this UVP isn’t enough. You must also be able to communicate it in a simple and consistent manner that can be as easily understood. Sometimes, just a phrase, a word, or even a metaphor – can get you the momentum for real growth and building a strong brand. Many a marketing activity owes a great deal of the success to associating a metaphor in a systematic way, especially to small business marketing.

More in the coming week. Write your feedback to drsunilpevekar@gmail.com

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